BRANDING - MORE THAN JUST A LOGO
BRANDING - MORE THAN JUST A LOGO
SING IT SISTER! - Branding
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Graphic design - Logo Design - Social Media Creation - Motion Graphics
The brainchild behind this incredible project was Dr Michaela Guthridge. I had been working on infographics for Michaela when she approached me to come up with a logo for an idea she had to raise funds for people escaping family violence. The event would be called SING IT SISTER! and would be held on International Women's Day 2025.
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The Logo concept was born from an idea of a shield to defend and person suffering family violence but at the bottom the fist holding a microphone would represent the celebration of song and of women (and allies) coming together to sing their favourite feminist anthems. Modernist Design worked closely with Michael and the organisation Juno who would benefit from all funds raised.
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RFVP- Rebrand
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Logo Design - Strategic Plan - Business Stationary
RFVP (Eastern Metropolitan Regional Family Violence Partnership) approached Modernist Design to create a new, modern look for their not-for-profit organisation. Through the process RFVP were able to supply a great brief which Modernist really listened to before commencing any actual design work.
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The process saw us look, in detail, at colour use in particular. When designing the logo Modernist Design wanted to convey the message of togetherness and inclusion, with the final message being non gender specific. The resulting logo was bright, joyful and inclusive with all the colours coming together in harmony.
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Insight Mobile Veterinary Diagnostics- Rebrand
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Logo Development - Truck Wrap Design - Full Social Media Campaign
When approached by Clint, who had the idea to build a mobile CT Scan clinic servicing vets around Victoria Modernist was super excited to be part of Clint's journey. Clint had a great logo already that he loved so we basically added the CT element and built the brand from there.
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Working closely with Clint we were able to create a full brand around this including a full truck wrap (that we project managed with the print company to ensure the colours and design matched all other branding), a full social media campaign that ran over weeks to the launch along with speciality posts such as the 100 CT Scan graphic (which happened very quickly).
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Green Star Catering- Rebrand
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Logo - Food Truck Design - Wide Format Signage
Modernist Graphic Design has been working with Neil and Kath for many years through their incredible journey in the Food Industry. We have opened restaurants, created signage for markets, designed packaging, created websites etc...
The latest venture was to create a brand that all their food ventures sat under. They wanted a truck that stood out at events but could be rebranded to suit the food they sold on the day. Lo and behold GOOD FOOD GOOD MOOD was born! |
It was bold, easy to read and really stood out on a black background. The truck is fitted with a 3.6m Lightbox that lays flat in transit and pops up at events and can be changed to any food they are selling.
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INTERESTED IN BRANDING OPTIONS?
Drop us a message and we will get back to you (no spam, promise!) as soon as we can.
General Logo Work
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Not everyone needs a full branding package. We work with new start ups and one off logos, bringing your vision to life.
Chatterbox for Whitelion
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Below are some examples from authors, musicians, consultants and energy company start ups that we have helped through the years.
Just Be logo for Mandy Mercuri, Author
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Branding sticker range for record dealer Ozsoul
Range of designs for Scottish music producer House Meanz House for their Reject The Mainstream series on Spotify
Green Grid Power Systems
Logo design for Brainwave Consultants
Skin To Skin Beauticians logo design.
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New logo design for Blue Cup Coffee truck
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