the modernist Story
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Modernist Graphic Design is a creative, multi-disciplinary studio based in Armstrong Creek, Geelong. Founded by Stevie in 2009, the studio brings together a love of design, music and visual storytelling.
Stevie launched Modernist after spending 20 years in the retail world. What started as Modernist T-Shirts—a small label selling music-inspired designs at Melbourne markets—soon grew into something much bigger. With a deep appreciation for local production and a passion for the modernist aesthetic, Stevie’s work quickly found its way into independent stores and online platforms. The name Modernist reflects more than just a design style—it’s a nod to the early 60s UK youth subculture known for their love of jazz, soul, and RnB, as well as their sharp eye for American and Italian fashion. For Stevie, being a modernist means always evolving, staying inspired, and moving forward—values that continue to shape the studio today. As demand grew, so did the studio’s offering. Clients from the music industry began reaching out for logos, branding, and poster designs, and the business naturally evolved into a full-service creative studio—still grounded in Stevie’s original vision and love for thoughtful, impactful design. |
As the years went on, Stevie maintained a strong connection to the music scene but also felt a growing pull towards working with purpose-driven organisations. That led Modernist into the not-for-profit space—an area where creativity can make a real impact. Since then, the studio has collaborated with a range of amazing NFPs, from well-established organisations producing annual reports to passionate new start-ups launching their brand and marketing strategies.
In true Modernist fashion, Stevie has continued to grow and evolve—both creatively and professionally. Over the years, he’s had the opportunity to work alongside a mix of inspiring people across small businesses, community groups, and larger organisations. Along the way, he’s expanded his skillset to offer services beyond graphic design, including photography, drone videography, marketing support, digital content, social media post creation, and motion graphics. Stevie’s philosophy is simple: no idea is too small, too weird, or too out-there. Modernist is all about taking your ideas—whatever they are—and bringing them to life in a modern, practical, and creative way. Now that you know a bit more about Modernist, we’d love to hear from you. Let’s create something great together! |
