Sing It Sister!
​Branding.

The brainchild behind this incredible project was Dr Michaela Guthridge. I had been working on infographics for Michaela when she approached me to come up with a logo for an idea she had to raise funds for people escaping family violence. The event would be called SING IT SISTER! and would be held on International Women's Day 2025. 

The Logo concept was born from an idea of a shield to defend and person suffering family violence but at the bottom the fist holding a microphone would represent the celebration of song and of women (and allies) coming together to sing their favourite feminist anthems. Modernist Design worked closely with Michael and the organisation Juno who would benefit from all funds raised. 

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