How Much Does a Logo Cost? Here’s What You Need to Know
One of the most common questions we get at Modernist Design is: “How much does a logo cost?” And it’s a fair question-but one that doesn’t come with a one-size-fits-all answer.
Logo pricing varies significantly depending on who you work with. You could opt for a free online logo generator, but what you’ll usually get in return is a generic, templated design that lacks originality and impact. At Modernist, we believe your logo should be as unique and intentional as your business itself.
We work closely with our clients to create personalised, strategic logo designs that reflect who they are and where they’re going. To do that well, we begin by understanding your business inside and out. Here are some of the key questions we’ll explore with you before putting pen to paper:
Key Questions We’ll Ask Before Designing Your Logo
How We Work at Modernist Design
At Modernist, we believe in clarity, value, and professionalism. We offer two core branding packages that can be tailored to suit your needs and budget. We work on a fixed-fee basis, so you’ll know upfront what to expect—no surprise costs.
We don’t begin any design work until we’ve gathered all the essential information about your business. That way, we can deliver the most effective and professional outcome possible.
Package One: Logo Design + Mini Style Guide
Optional Add-On: Animated Logo for Social Media
We also offer short animated logo reveals-perfect for launching your brand on social media. These are supplied in various ratios for different platforms and are available at an additional cost.
Final Thoughts
Your logo is often the first impression people have of your business. A well-designed logo not only helps you stand out but also builds trust and credibility. If you’re ready to invest in a logo that truly reflects your business, Modernist Design is here to help.
Get in touch to chat about the right package for you—we’d love to bring your vision to life.
One of the most common questions we get at Modernist Design is: “How much does a logo cost?” And it’s a fair question-but one that doesn’t come with a one-size-fits-all answer.
Logo pricing varies significantly depending on who you work with. You could opt for a free online logo generator, but what you’ll usually get in return is a generic, templated design that lacks originality and impact. At Modernist, we believe your logo should be as unique and intentional as your business itself.
We work closely with our clients to create personalised, strategic logo designs that reflect who they are and where they’re going. To do that well, we begin by understanding your business inside and out. Here are some of the key questions we’ll explore with you before putting pen to paper:
Key Questions We’ll Ask Before Designing Your Logo
- Is this a new business or a rebrand?
If you're rebranding, we’ll ask why. Has your offering changed? Are you repositioning in the market? Understanding the reason behind a rebrand is crucial to developing the right visual identity. - What are your business goals and core message?
Having a clear sense of what your business stands for and where it's headed helps shape a logo that resonates with your audience and supports your goals. A well-written business overview—just a few concise paragraphs—can be incredibly helpful. - What industry are you in?
The tone and feel of your logo will vary depending on your sector. For example, a financial consultant’s brand identity will look vastly different to someone working in wellness or healthcare. - What is your budget?
It's important to know whether a designer charges hourly or offers fixed packages. Also, ask how many revisions are included—some designers charge extra for each change, which can add up quickly.
How We Work at Modernist Design
At Modernist, we believe in clarity, value, and professionalism. We offer two core branding packages that can be tailored to suit your needs and budget. We work on a fixed-fee basis, so you’ll know upfront what to expect—no surprise costs.
We don’t begin any design work until we’ve gathered all the essential information about your business. That way, we can deliver the most effective and professional outcome possible.
Package One: Logo Design + Mini Style Guide
- Four custom-designed logo concepts based on industry research
- Three rounds of revisions
- Final logo files supplied in multiple formats (JPEG, PNG, PDF)
- A mini style guide outlining logo usage, colour palette, and fonts
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- Four custom-designed logo concepts plus branded assets
- Mood board and product mock-ups based on in-depth research
- Three rounds of revisions
- Detailed brand style guide including typography, colour usage, and logo application
- Final files supplied in JPEG, PNG, and PDF formats
- A bonus: carousel-style PDF for LinkedIn to help introduce your brand professionally
Optional Add-On: Animated Logo for Social Media
We also offer short animated logo reveals-perfect for launching your brand on social media. These are supplied in various ratios for different platforms and are available at an additional cost.
Final Thoughts
Your logo is often the first impression people have of your business. A well-designed logo not only helps you stand out but also builds trust and credibility. If you’re ready to invest in a logo that truly reflects your business, Modernist Design is here to help.
Get in touch to chat about the right package for you—we’d love to bring your vision to life.